Tag Archives: marketing

British Gas part 2


I’ve been quite busy since my last post but I am happy to say that British Gas want to use my idea and thanks to the hard work and efforts of John Kirby and the RIBA  things are moving on. 

I hope to be able to report more in the coming weeks and would like to thank everyone who has supported me and helped me so far.

British Gas – The idea


In July I had an idea for British Gas.  I have now decided to describe the idea on my blog, in the hope that something positive comes from it.

As I have said before the aim of this is to promote architecture and design in the UK.  If those who take part benefit from the exercise too then that’s all well and good.

This all started when I was watching television and the British Gas ‘our world’ advert came on the screen.  If you want to see some pictures of the advert look at Helen Butterworth’s blog.  As I was watching the animation I found myself thinking that there wasn’t much of a representation of modern architecture in it and in a little while I had the following idea.

A national competition supported by British Gas and the RIBA to design your ideal home based on the theme of the advert.  The winners could be featured in an advert or two and the other entires could be showed on a website.  There could be a number of categories based on age to widen its appeal and keep it fair for entrants.

I have contacted both British Gas and the RIBA and sent them a few details of my idea and with a bit of luck it might come to something.

I would love to hear what you think…

Idea for British Gas


On Thursday night last week I had an idea to help promote modern architecture in collaboration with British Gas and the RIBA.

The next day I decided to start things off using Twitter.  I found @BritishGas, tried tweeting them and soon discovered that they were not really engaging with people on Twitter, but that’s another story.

I changed my approach and tweeted for help and got some great responses.  David Sharpe sent me the press/media number for Centrica so I called them and sent them an email.

Yesterday I called the RIBA and had a telephone call from Centrica, which gave me the chance to explain how I thought my idea could promote modern architecture and be a great marketing exercise for all concerned.

I now have a bit of a dilemma as I am reluctant to explain my idea at this stage and risk losing control of it.  If anyone has been following my tweets and this story they have probably been able to work out what I am banging on about so I may have given it away already!

Once more I turned to my twitter network to ask for help and advice on what to do and got some good ideas and offers of help from Michaela Hardwick, Su Butcher, Graham Norwood and Keith at Pa Group.

The purpose of this post is to start telling the story of my idea and get something out in the public domain.

If you have any ideas on what I should do next I would like to read them.  Thanks