Category Archives: Marketing

Spam on Linked In – Social media, not soap box media


I’ve recently started to increase my use of LinkedIn and for once I’m actively reading and following the discussions in groups that I am a member of.

In general I think it’s going well and I am enjoying the experience, I think it’s a bit early to tell what the affect might be from a networking point of view but I am learning, sharing and helping.

With some groups I found myself wading through a lot of broadcasting posts and struggling to find a lot of discussions.  This got me wondering why there was a lack of discussions and a surplus of self promotion, spam or posts of questionable content, call it what you like, not to mention the number of posts in the wrong sections, like jobs and promotions.

Apart from the annoyance of scrolling past the posts I wasn’t interested in I also wondered why people took the time to broadcast and waste time posting in the wrong place.  How can this be effective?

It obviously got other people thinking too, because I found Duncan Baker posting about Spam On LinkedIn, in the Shropshire Business group, so I decided to post my own question in an Architecture and Interiors group, about the lack of real discussions on LinkedIn.

I felt that the potential for some groups was being missed as they present a great opportunity for people to share information, learn, network and generally benefit from diverse and active discussions.

I was pleased with the responses on Twitter and LinkedIn to my question, which ended up talking about shop or supplier’s drawings on building projects, as well as the discussions that resulted from Duncan’s post, which moved more towards how to choose topics for social media discussions and blog posts.

For people like me who are relatively new to LinkedIn groups, the Shropshire Group gave us some good tips on how to deal with inappropriate posts, by using the flag button, which a lot of people seem to do, messaging the group moderator and generally managing your group feeds.

On reflection I was encouraged by the number of people experiencing and dealing with the same issues and it just shows how important it is to connect with the right people for you and your business.

Do you have any thoughts on this? Feel free to join in and add to the discussions.

Ask The Architect – New team member


I would like to welcome Structural Engineer David Sharpe to the Ask The Architect team.  David will be helping out and with structural questions and chats as part of the Twitter service and we look forward to his input.

Idea for British Gas


On Thursday night last week I had an idea to help promote modern architecture in collaboration with British Gas and the RIBA.

The next day I decided to start things off using Twitter.  I found @BritishGas, tried tweeting them and soon discovered that they were not really engaging with people on Twitter, but that’s another story.

I changed my approach and tweeted for help and got some great responses.  David Sharpe sent me the press/media number for Centrica so I called them and sent them an email.

Yesterday I called the RIBA and had a telephone call from Centrica, which gave me the chance to explain how I thought my idea could promote modern architecture and be a great marketing exercise for all concerned.

I now have a bit of a dilemma as I am reluctant to explain my idea at this stage and risk losing control of it.  If anyone has been following my tweets and this story they have probably been able to work out what I am banging on about so I may have given it away already!

Once more I turned to my twitter network to ask for help and advice on what to do and got some good ideas and offers of help from Michaela Hardwick, Su Butcher, Graham Norwood and Keith at Pa Group.

The purpose of this post is to start telling the story of my idea and get something out in the public domain.

If you have any ideas on what I should do next I would like to read them.  Thanks